"What I’m thinking about a lot at News Corp. is that we’re living in a world of infinite inventory… Scarcity is what drives up advertising prices - I think what you have to do is create category scarcity, and the place I think that is most promising is in video, and in professionally-produced video."
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rickyv: Chernin’s one of the best. “Infinite inventory” online is something I’ve been thinking a lot about recently as well.
Well said. Imagine if the New York Times were willing to print as many ad pages as they could sell and kept lowering the price of the ads till it just covers the paper and ink. Is that what us online publishers are doing with ad networks?
