"If you were a firm looking to enter the market for video rental in the late 1990s, and you had an MBA with any authority on your management team, you would have picked another business instead because he would have performed a Porter analysis and told you to just forget about it. Marc Randolph and Reed Hastings didn’t, I suspect, have such an MBA on their team, or they saw how worthless he was, and instead thought about the problem hard enough to realize that, while they couldn’t build an expensive distribution network, they didn’t have to."
