Bringing the ruckus to TV
It seems obvious that people should check in to TV shows/books/movies/etc just like they do places on Foursquare, yet so many smart people have tried in well-financed efforts (Hot Potato, Get Glue, Miso, TV.com, TV Guide and Philo) and no one’s seen an exciting level of traction.
While checking in to media makes sense to me intellectually, I’m starting to question if people will actually do it. The competition is just to tweet or FB status update about a television show. And that’s a great experience. I can’t make it though an episode of Curb Your Enthusiasm without commiserating over Larry’s antics with fellow fans by following #curb.
Foursquare had a really creative answer to the location problem — Foursquare brought the ruckus to location. I don’t feel anyone’s brought the same level of original thinking to the second screen experience for TV as Foursquare did for location — most are just attempting to literally be the “Foursquare of TV”.
I wonder if there’s some entirely different way to help people communicate around TV shows and other media that we haven’t thought of yet. It’s time for the internet to bring the ruckus to TV.
